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Triller competitor TikTok goes public through merger with SeaChange International

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The Triller short video app is set to go public through a reverse merger with video technology company SeaChange International, the two companies announced Wednesday. The merger will be worth about $5 billion. The board of directors of both companies approved the proposed merger. And the deal is expected to close in the first quarter of 2022, subject to regulatory and shareholder approval.

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Like TikTok, Triller allows users to create and share short videos set as music. The Los Angeles-based company was first launched in 2015 and has more than 250 million app downloads. Triller has attracted many famous users including Justin Bieber, Marshmello, The Weeknd, Alicia Keys, Cardi B, and others. Eminem, Post Malone and Kevin Hart have also signed deals with popular TikTok users such as Charli D'Amelio and Noah Beck. Former US President Donald Trump also uses the app.

Although he hasn't posted any new videos on the platform since January.After the merger is complete, SeaChange will be renamed TrillerVerz Corp., an Acton company based in Massachusetts. Describe yourself as a supplier of cloud-powered video delivery software solutions and on-premises video delivery platforms. The combined company will be led by Mahi de Silva, CEO of Triller parent company Peter Aquino, Chairman and CEO of SeaChange, joining the TrillerVerz team.

We believe TrillerVerz is becoming the voice of youth culture. It is a brand that is at the center of content, creators, commerce and culture in the digital world,” de Silva said in a statement. “Our strategy is to continuously create the world's largest platform for creators to distribute and monetize their viral content and engagement with culture-enhanced experiences. We believe that integration with SeaChange will accelerate our advertising and marketing capabilities by expanding our reach to cable, satellite and OTmedia.”

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